A website needs regular Search Engine Optimization efforts to achieve enough of traffic into it. For this purpose the website should be recognized by the search engines like Google and Yahoo and Microsoft and get better page rankings from the search engines. This would enable a casual viewer to see the name of the targeted website prominently displayed in the search results produced by the search engines. Greater visibility of the site always brings in more traffic to the website. An SEO Consultant would not attempt to provide generalized SEO solutions to any website. He would try to understand the business model of the website before providing a customized SEO solution for the website. The SEO Consulting done by an experienced professional would take into account several aspects like analyzing the entire information in the website and how keywords have been used in it. Backlinking and posting excellent and unique contents with appropriate keywords would be some of the focus areas of SEO consulting. The objective of an SEO Audit is to get a better page ranking for the keywords pertaining to the website. This would naturally increase the traffic to the website and increase the business volumes of a business website.